The Driver-Element Framework
The model on which Amber operates:
The research framework along with the statistically validated question bank is the basis for Amber's predictions regarding the turnover intentions, disengaged employee identification, and measurement of the overall organization mood.
The driver-element framework
Using design thinking methodology and primary/secondary research, we mapped 7 drivers with 57 elements to create Amber's Driver-Element or Tenure framework that allows her to ask targeted questions at the right time.
Amber conversations are designed for an industry agnostic population and ensures easy understanding for the end user.
Amber's question bank
Based on the global research done by SurveyMonkey, a survey that ends within 6 minutes captures highly reliable responses. Anything beyond that has a high probability of randomised responses which can skew the analytics.
An Amber chat takes 5 minutes 27 seconds on an average, with an average of 8 questions per tenure (elements are decided based on our research and customer context). Amber reaches out frequently in the first 90 days which are critical for cultural assimilation and organizational bonding. We suggest bi-annual or QoQ reach-outs (when there's a faster feedback action cycle) post these tenure segments to avoid "survey fatigue" amongst employees (and in turn, increase Amber's adoption).