Are employees honest/responsive?
One of Amber’s core mission is to have people open up to her, be honest with her — trust her.
Establishing trust at the workplace is essential and a neutral platform where concerns and feedback can be documented for addressal can encourage honest communication for employees.
Amber's persona has been built to ensure employees feel they are genuinely interacting with a confidant and can share their honest feedback. Watch this video to learn how our customers establish trust with Amber:
This has been possible because of the following reasons:
Most employees desire confidentiality and not anonymity: When Amber reaches out on completion of career milestones, she informs the employees that their feedback will be confidential to encourage honest converations. She's been tuned to nudge employees to elaborate on certain issues that employees would not otherwise discuss face-to-face. For issues that require further discretion and anonimity, Amber's digital colleague Anonymous Bat is an option Amber provides at the end of the conversation for the employee to report without revealing their identity.
Amber comes with an in-built Trust Statement: Trust Statement, which is available at the beginging of every chat, ensures that employees know that the feedback shared can only be accessed by the CEO/CHRO and the concerned HRBP (Admins/Sub Admins), and never with the manager. In addition, inFeedo as a third party organization ensures that these conversations are encrypted and unauthorized acesss is not possible.
Employees love Amber: The typical response rate has been between 60-65% (which is higher than any comparable employee engagement model), and this keeps increasing with time and word of mouth.
The problem of "perceived fear" solved: Conventionally, people may prefer anonymity and hestitate to share their true opinion. However, in Amber's case, global customers like GE wherein they have employees with 40+ years of experience talk to Amber as comfortably as any millennial employee would.
Here's what our customer has to say about the above point :
Amber is designed to help employees and has a genuine intent in solving their problems, not picking people out and evaluating performance. Knowing that Amber is a digital bot, we have observed that employees feel secure while sharing their feedback as they know she wouldn't judge them for any of their responses.
Amber reaches out to employees via CEO's desk: As a result, employees have been able to understand the importance. That's why we have observed that employees avoid sarcastic/ junk/ hygiene/ irrelevant answers.
Amber's reach-outs make employees feel special: They are well-timed based on employee milestones and she does not "randomly" disrupt their day or feel intrusive. Additionally, Amber follows up regarding the same in their next chat to check if the feedback has been addressed since the last time they spoke.
Amber has not been positioned as a survey: People feel good that they are not documenting things on a form but are instead speaking to the CXO's representative. They know their feedback will directly go to their leaders.